La vente des produits de santé dans les cars interurbains au Cameroun : une analyse interactionnelle


Dr. Carline Ngawa

Research Area:


This research investigates communication strategies in the informal health sector in Douala. Cameroonian’s health sector is divided into three sub-sectors: public, private and traditional medicine.  Our investigation is based in the field of traditional medicine in Cameroon.

Using an empirical approach, interactions between traditional healers, who go by the name doctor and passengers in public transport vehicles will be analyze. Data for this analysis consist on audiotapes recorded during trips in the buses and interviews with doctors. The natural interactions in our corpus are particular because of their heterogeneity. We have in the same speech a combination of health and commercial discourse. Also, there is a mixture of French and local languages during the communication.

One process that we will devote particular attention in this research is the organization of the interaction between doctors and passengers. Due to the context of our studies, we will also have a look on the discursive strategies used by the doctors to convince the passengers to buy drugs they are selling. Our research therefore focuses on the linguistic and communicative aspects of the topic although it also has legal, medical, social, aspects.

Thus, our research aim is to analyze the interactions between doctors and passengers to better understand the communication model that underlies the communication in the informal health sector. By focusing on such interactions, this work contributes a new perspective to the study of the pragmatics of French in Cameroon. Given that the informal health sector has become increasingly prominent in Cameroon, understanding how communication takes place within it is important, since this also has impacts on the overall health care system in the country.