Audience Response to Cameroonian Films: The Case of Nina's Dowry and Jungle of Heirs

Researcher:

Tafor Paul Ateh

Research Area:

B


Much of 20th century studies on African cinema concentrate on the role of cinema in nation building and its relation to economic and political power characterized by colonialism, imperialism and nationalism. Even though the viewership of African films has expanded considerably in the 21st century, Cameroonian viewers still constantly complain of non-representativeness of their cultural values in present day Cameroonian films. This study investigates this dialectical situation of reception in the Cameroon film scenario seeking to understand current trends of audience behaviour in the emerging Cameroon film industry.