Health discourses as moral communication? Linguistic case studies from Côte d'Ivoire and Cameroon
As part of the research project "Health discourse as moral communication? Linquistic case studies form Côte d’Ivoire and Cameroon", my PhD project will examine moral communication focusing on interactions concerning sexual and reproductive health of young Ivorian women. This research field is of particular interest due to the continuously increasing global population in developing countries (Hahn 2019), the neglect of women in the healthcare sector (Hosseinpoor et al. 2012) and the ongoing problem of early pregnancy in Côte d’Ivoire (UNFPA 2018: 33).
The aim of my research is to investigate the emergence and negotiation of moralities in communication according to Bergmann and Luckmann (1999). They refer to a constructivist conceptualization of ethics and assume that morality is co-constructed in interaction. The main research question of my project investigates how moral communication is linguistically characterized and which specific functions or purposes this kind of communication has in the context of sexual and reproductive health. In order to provide a comprehensive overview of the topic, the data will be collected in different settings and subjected to a conversation analysis. On the one hand, the data corpus will include interactions in preventive measures offered by selected NGOs and on the other hand, it will include data from focus group discussions with young women.